The original web presence lived on a limited booking-platform site, which constrained the brand, reduced flexibility, and left little room for richer local search visibility or trust-building content.
Local service brand platform replacement
North Styles
case study.
A custom standalone brand site built to replace a limited booking-platform presence with stronger local SEO/AEO foundations and a cleaner booking path.
North Styles now has a site it owns, with a stronger local front door and a better path from discovery to booking.
What changed
Rebuilt the web presence from scratch so the business was no longer boxed in by GlossGenius.
Added clearer service context, About and Contact paths, and stronger local trust signals.
Improved local SEO, GEO, and AEO foundations with answer-ready structure and cleaner machine-readable signals.
CustomBuilt from scratch
3SEO / GEO / AEO layers
Old -> NewPlatform replaced
AstroTailwindJSON-LDLocal SEOAEO